ABSTRACT
Contemporary art often turns various psychological, traumatic memories into a spectacle, and is enchanted by immersive screen environments. Engagement with media allows artists to question its proposed social space and the exploration of the contemporary subject. The organizational strategies are part of a society defined by obsessions—with sanitation, cosmetics, etiquette, marital codes, and other social conventions—which are reinforced by television commercials and other media advertisements. Aglaia Konrad explores the photographic and filmic potentials of the modernist museum and private house in the age of globalization and information flow as "media conscious" architectural spaces offering frameworks for both the above practices and for alternative experiences. Constructing an architectural space that is hard to picture and take in as a whole is a challenging undertaking. The architects mixed up the views of the architectural plan and the elevation in the interior space, based on the principle of the cinematic montage that prevents a scene being experienced as a seamless flow.
