ABSTRACT
In the early 1980s the Parker Pen Company cut in half the number of pen styles it marketed, and it closed over half of its plants worldwide. Many of them came from the shores of America, and in most cases the Americans simply sold overseas the goods originally manufactured for domestic markets. The world has changed dramatically since 1900, and international business has changed with it. Some predicted a continued trend toward global marketing, while others argued that global corporations would have to become true insiders in major foreign markets, particularly Europe and Japan. Black & Decker must figure out how to get middle managers and employees in European plants and offices to welcome a unified global strategy. The power manager can empower appropriate individuals and groups to implement global strategies with maximum freedom earned through consistent performance. With pivot management executives find new ways to tap the talent and influence of pivotal individuals throughout the company.
