ABSTRACT
This chapter assesses various approaches of science communication training programs. Scientific topics are of increasing relevance to citizens, and there are calls for scientists to communicate with the public about their work. To be effective, scientists need more than good intentions, they need skills and strategy. Training programs play a key role here. Our research team examines the efficacy of these training programs, especially whether they adopt best practices from strategic communication. We begin with what we know about the frequency with which scientists communicate, the factors underlying their willingness to communicate, and how they approach communication. Research suggests scientists are not strategic communicators and prioritize less effective objectives unlikely to change public attitudes or behaviors on scientific topics. While more research has investigated scientists as communicators, less work has been done to assess science communication training programs. Our research suggests trainers do not emphasize strategic communication and often skills are taught disconnected from objectives. The chapter closes with suggestions for future research directions and implications for practice, especially the need for more meaningful researcher–practitioner relationships.
