ABSTRACT

Technology executives and network managers need a well thought out proactive plan to contend with the tidal wave flood of information that continually spews forth. What complicates the situation even more is that the source of technological information is varied and widespread. It includes trade publications, World Wide Web sites, vendor literature, vendor presentations, vendor user groups, nonaffiliated user associations, trade shows, conferences, and seminars. Many of the seminars provide actual hands-on instruction. Network World and Internet Week on the other hand, are controlled circulation weekly newspapers. Controlled circulation means publishers control who reads their papers. On one hand, anyone can buy a subscription to a paid circulation, while a controlled circulation requires a completion of a lengthy questionnaire once a year. On the other hand, slick formatted magazines vary from news to specialized technical. InfoWorld is a weekly tabloid that provides both news and product information for personal computer (PC) and local area network (LAN) users.