ABSTRACT
The warm, friendly approach is the tactical style preferred by two very diverse groups of people: sincere, honest people and lobbyists. This approach is based on persuading the opposing team that readers are their friend, that they only want what is in their interest. The person using the warm, friendly approach may be a genuine friend of their, or he may be a lobbyist. The warm, friendly approach is the tactical style preferred by most lobbyists. This tactical approach could be an act of friendship or it could be an act of seduction. The challenge to them as an environmental negotiator is to determine which it is. The warm, friendly approach as the lobbyist uses it is an exercise in the art of seduction. The warm, friendly approach works on a large percentage of humanity, especially with opponents who are basically sincere, caring people. There is one group of humanity that the warm, friendly approach does not work on, however.
