ABSTRACT
Reader now understands the unique characteristics of environmental negotiations, and they are familiar with the various kinds of environmental negotiations: formal and informal, public and private. He/she can see how the roles of the media change to fit the various kinds of environmental negotiations. Reader recognizes and can call by name engineers and politicians, bureaucrats and environmental activists, industrialists and developers. He/she better understand the people and the media. No human activity is more important than environmental negotiation and no human responsibility is more solemn than being an environmental negotiator. "Never before has man had such capacity to control his own environment, to end thirst and hunger, to conquer poverty and disease, to banish illiteracy and massive human misery". Etched in reader's mind forever are the blacksmith and the surgeon, the "know-it-all" expert and the warm, friendly negotiator. Readers now know how to win with style and how to lose with dignity.
