ABSTRACT

Public concerns drive the politics that drive the laws — they are the motivating force of the current environmental movement. The guiding principle, therefore, must be to always do what is in the public's real best interest, not merely that which gives the appearance of such. Credibility, founded on a reputation of integrity and performance, again is the paramount commodity when used in a thoughtful and proper manner to establish and maintain a positive relationship with community and customers. A basic understanding of the issues and technologies involved is a prerequisite for accurate public perception. Establishing educational programs with local schools is also a mutually beneficial and productive approach to public education. Educational programs also can and should be used to heighten awareness of the public's responsibilties and necessary contributions to sharing the burdens. The more comprehensive the tour, the more complete the understanding and appreciation of the function and situation.