ABSTRACT
Part of comprehending how people communicate online is understanding what drives them to use technology and in what ways they use the technologies available to them. The primary goal of social networking sites (SNSs) is precisely that: networking. This technology allows users to connect to others, post pictures, share songs and other media, post thoughts and feelings, and have other users interact with them through likes, and shares. Motivation theory has been applied to understand SNS usage to examine the perceived benefits of using such sites, including a site’s utility and how much enjoyment the user experiences. In general, Internet communication technologies allow to be able to communicate with others in much the same way as we did prior to the innovations of technology, if not more frequently. Both the synchronous and asynchronous nature of interactive communicative technologies adds particular incentives to online communication and couple relationships.
