chapter  10
Tailoring Cultural and Normative Features
WithBhamati Viswanathan
Pages 14

Creative industries are commercial sectors that generate and produce creative content. Equally, they are cultural ecosystems embedded with norms, values, practices, and features that should be respected and sustained. Many of these values are foundational, such as crediting and rewarding original creative work. They also promote and share some of the central values of intellectual property, including fostering research and scholarship in an open environment, and facilitating collaborative and interdisciplinary work. Creative industries have long been engaged in nurturing artistic communities, supporting long-standing creative practices such as apprenticeship and mentorship. At times they have also been active in encouraging experimentation and exploration. In many cases, they have been engaged in effectively subsidizing work that is worthwhile but that may not yield appreciable benefits or tangible returns.