chapter  3
What Are Creative Industries Afraid Of
Known Risks
WithBhamati Viswanathan
Pages 25

Creative industries are overwhelmed by the challenges they face in the digital age. They are left reeling by the one-two punch of disruptive innovation, brought on by the Internet and its capacity for massive-scale piracy, combined with the ever-increasing power of Big Tech companies, whose appetite for content is matched by their drive to keep content prices at a minimum and their apparent indifference to the up-front costs and risks that creative entities must assume in generating content.