ABSTRACT
Creative industries contending with disruption are almost always acting under pressure and are bound by constraints. They have a limited number of strategies and finite resources to meet the challenges that beset them. Managing comprehensive change entails creating a framework for action, identifying the salient factors that are critical to address, breaking down the steps that need to be taken, and ensuring that the right balance is struck between rights and access. One simple illustration of the applicability of the four-factor test arises in the academic research and scholarship, the creative work of education. In the best of cases, tailoring allows a creative industry to determine how to balance ownership and access in a way that enhances its prospects for sustainable growth while preserving its core values and norms. With that balance in place, a creative industry can optimize its business for the current climate, while still remaining open and adaptable to changes that may lie ahead.
