ABSTRACT
Most creative industries have well-established business models that predominate across firms and practices. Many of the content industries will need to lengthen their timelines to profitability in order to explore, shape, and fine-tune these new business models. A profitable business model may be attained by examining not just the most obvious strategies, such as price adjustments and growth of advertising and product placement, but also by taking into account more subtle calculations, such as separating revenue-generating content from content that can be used as promotional material to build and secure audiences. Creative industries that derive significant revenues from performance rights should be aware that some artists may focus on live performance fees, merchandising revenues, and related returns. By adjusting their business models and legal strategies to accommodate changes in labor relations, creative industries should be able to secure fair terms for their companies and artists, so that both established and emerging creators feel secure and supported.
