chapter  7
36 Pages

Inequality of Access to Political Television: The Case of the General Election of 1979

Alan Clarke, Ian Taylor and Justin Wren-Lewis
WithRobbins David, Caldwell Lesley, Day Graham, Jones Karen, Rose Hilary

This chapter focuses on the General Election of 1979. It examines the structure of the ‘television election’ in somewhat more detail and somewhat more critically than the officially accredited commentators have yet succeeded in doing. The chapter provides some practical limitations. It discusses the work displayed on television alone, which may be justified as the most important medium which people in general use in forming opinions at the moment of elections. The under-accessing of all minor parties and the over-accessing of the Liberals an instance of the continuing imbalance and inequality of political television in Britain. In 1979, the logic structuring minor party representation was seriously problematised by the events surrounding the campaign meetings and marches of the National Front. The chapter explains the television coverage of the 1979 General Election will be broken down into a series of tables illustrating the details of accessing.