ABSTRACT
We examine the drivers of entry mode choice in this study. Building on the current literature, we argue that network ties (personal, business, government, internet), resources and capabilities (marketing, innovation, reputation), and the business model (business-to-business versus business-to-consumer) influence the selection of international entry mode choice. We use a unique survey data from a random sample of international Indigenous businesses based in Alberta and British Columbia, Canada to analyze our model. We find that government networks and business-to-business firms increase the likelihood to choose higher commitment entry modes, while reputation and business-to-consumer firms increase the likelihood to select lower commitment entry modes. These findings contribute to the literature on entry mode choice and have public policy implications.
