ABSTRACT
This study explores the capability – performance link in samples of internationalized Indigenous and non-Indigenous businesses. Specifically, we examine the influence of innovation and marketing capabilities on financial performance, customer performance, and company’s perceived reputation. Using samples of internationalized Indigenous and non-Indigenous businesses located in Alberta and British Columbia, Canada, we find that marketing capabilities influence consistently all performance measures in both samples. Innovation capabilities influence financial performance in the sample of Indigenous businesses and company’s reputation in the sample of non-Indigenous businesses. These results contribute to resource-based view theory and have implications for policy makers.
