ABSTRACT
As a building block towards our Critical Process Approach, we now turn to how entrepreneurs “do contexts”. We will discuss the construction of contexts in more detail, looking at enactment and the roles of language and imagery from a suggestively interdisciplinary perspective. The entrepreneurship field is a latecomer in this regard, moving in the wake of other disciplines with a long tradition of taking into consideration socially constructed contexts including, for example, artificial intelligence and computer sciences (Akman, 2000; Akman & Bazzanella, 2003; Dourish, 2004; Edmonds & Akman, 2002), linguistics (Bates, 1976; Labov, 1970), cognitive science (Chun & Jiang, 1998; Perkins & Salomon, 1989) and literary history (Felski, 2011), as well as, of course, anthropology (Boas, 1945). Our discussion of these topics is not intended or claimed to be comprehensive. Instead, the goal of this chapter is to illustrate these lenses and suggest their potential value: we wish to promote research that elaborates and challenges what we know, rather than to promote a specific research agenda. We will move towards formulating such an agenda in later chapters.
