ABSTRACT
Persuasion is imperceptibly perception-based. Persuasion is therefore a perception game.
But what shapes people’s perceptions? The answer is not simple, and is often dynamic in nature. When individuals see others, fears, biases, assumptions, and hypotheses are projected onto others – knowingly or unknowingly. Sometimes such projections are fair and rational-based. But often such projections are based on idiosyncratic tendencies – according to Behavioralists – which can, in turn, form and shape perceptions when it comes to critical issues, such as ethics, morality, and fairness. This chapter takes a look into how perceptions bend realities.
