ABSTRACT
Theodor Geisel believed the Dick and Jane early reading books actually turned kids off reading because they were so boring. Instead of writing a paper on the books' failings, which might have reached a handful of scholars, he simply wrote a better book, which nearly everyone we know has read: The Cat in the Hat, under the pen name Dr. Seuss. Some authors opt to self-publish their books, which means they get their books printed and sold without the involvement of a traditional publishing house. Education field publishers like a book to serve multiple functions. This increases revenue but also furthers the book's impact. Embed keywords within each abstract or chapter description, and also within the captions of images and tables. In addition to one's manuscript, the publisher will likely collect keywords and abstracts or descriptions on each chapter written. This information will become metadata, which helps online search tools locate his work for appropriate users.
