ABSTRACT
This chapter discusses the technological myth in the climate change denial discourse by arguing that the much-announced nuclear renaissance at the beginning of the 21st century was a carefully orchestrated public relations campaign. The authors aim to provide an explanation of how the revival campaign was by no means a natural and logical consequence of either the environmental context or the reality of nuclear power energy. To this end, the chapter traces the history of this public relations effort and argues that it is a mere continuation of the denial promoted by the nuclear industry since its inception. This denial narrative has to do with the persistent refusal by pronuclear advocates to acknowledge the main facts of the industry. In this chapter the authors first review what these facts are. Then they describe the nuclear renaissance campaign, including its main proponents and discourse; that is, how the nuclear revival has been framed by the pronuclear advocates. Finally, the chapter discusses the results of this campaign and concludes that is incorrect to qualify the renaissance attempt as a complete failure.
