ABSTRACT
The global sporting industry has witnessed tremendous growth over the last two to three decades as it relates to spectator interest, participation and television viewership. However, it is probably in the realm of sports business that the most phenomenal growth has taken place. Sports governing bodies, especially at the international level, have depended on sponsorship, media rights, merchandising and ticket sales, in particular, as their main sources of revenue. This chapter offers an introduction to intellectual property rights in sport and presents a detailed analysis of two of the major themes that arise today in the business of sport, namely ambush marketing and image rights. It focuses on how sports broadcasting rights can be protected with special emphasis on the case of Television Jamaica Ltd v CVM Jamaica Ltd , which arose for judicial consideration at the time of the 2015 IAAF World Championships.
