ABSTRACT

This chapter explores how French social philosopher Bernard Stiegler has called for a contemporary critique of political economy to include a new stage of libidinal ecology. The 'post-problem phase' of a relationship between business and environmentalism had turned into an 'opportunity phase', as increasingly significant swathes of business sought greening solutions. In the wave of the green movement, business has embraced the environmental agenda to the extent that it has become the dominant paradigm, at least in the sphere of global corporations. According to the fable of "post-industrial society", which began to be told in 1968, we have entered into the age of "free time", that is leisure time. "Post-modern" philosophy inspired social democracies to assume that we had passed from an era of mass labour and consumption of the industrial age into the time of the middle classes and to presume the proletariat is disappearing.