ABSTRACT
Business communication responds to the rhetorical exigence of workplace communication and the use of communication to solve business problems or achieve business goals. Practitioners and theorists in the growing field of business communication find themselves lacking a disciplinary identity and home. The Association for Business Communication’s pedagogy journal Business and Professional Communication Quarterly and numerous textbooks offer great resources to guide pedagogy and curriculum development, much in the same way that journals and textbooks do in other fields. The concept of the visual as complex and nuanced workplace rhetoric is a hallmark of the discipline of business communication. A collection of essays on rhetoric and pedagogy seems a natural way to begin the conversation on the identity of business communication as a discipline and on the framing of business communication pedagogy within that identity. The chapter also presents an overview of the key concepts discussed in this book.
