ABSTRACT
In business communication, the dominant pedagogy is reader-centered, and students craft messages that meet the readers’ needs. Yet employment communications, in particular, require students to generate content that is about themselves. In fact, today’s business environment encourages personal branding for launching student careers. Research in management and organization studies indicates that managers shape corporate identity and, within an organizational context, are called upon to use personal values and beliefs to communicate and identify with others. Using theory from composition, rhetoric, and management and organization studies, this essay calls for a pedagogy that supports a writer’s self-exploration and is both writer- and-reader-centered.
