ABSTRACT
This chapter presents managerial strategies for new technology. It outlines the main stages through which the adoption and introduction of new technology. The chapter illustrates how the technology itself can be used strategically, in the sense of enabling the organization to do things that it simply could not do before, or else to help it do things in a more effective and efficient way. It has already been seen that organizations can have 'people' strategies which have no direct connection with new technology adoption, and that corporate strategies of an essentially financial and/or marketing nature may have primacy over 'people' strategies. The phrase 'strategies at the people level' requires elaboration. This can be achieved by drawing on Gospel's distinction between organizational strategies in three main areas: work relations, employment relations, and industrial relations.
