ABSTRACT
This chapter explores how the trust data and determinants, identified in the research, compare and contrast with other models of trust development. It considers the role of trust especially significant in cross-border collaborations. The chapter describes the development of trust, so closely attached to the context of social norms and obligations, will be under threat, at least in the initial stages of a cross-border alliance. Hardy et. al. are in fact describing the common argument in the trust literature that views trust as socially constituted. Child sees socially constituted trust as 'necessarily realized, and strengthened, by social interaction, cultural affinity between people and the support of institutional norms and sanction into: Lewis and Weigert set forth a model of trust in social systems - trust: emotional trust and cognitive trust. In Lewicki and Bunker's model, relationship building starts with calculus-based trust activities - monitoring and guarantors are the name of the game - this is akin to fragile trust.
