ABSTRACT
This chapter explores how the consultant can survey the background and context of the type of issue in order to be able to fulfil the brief with greater insight and relevance. At survey stage it is worth investigating whether there are any processes within the client company that will have created similar survey data that would be useful. For instance, if work has been done to create a balanced scorecard. Before interviewing relevant managers in the client company, preliminary research should be carried out regarding both the external environment in which the organization operates and its internal situation. Armed with as much of the information as possible, plus a chart showing organizational structure and whatever documents exist to describe the new product launch process. Investors in People could even give the extent of its annual training budget, as well as information about training policies and plans.
