ABSTRACT
This chapter considers a remarkable contemporary event in marketing practice, and looks at the way that event related to 'merchandising' and how the idea of product policy gained ground as a result. It also looks at the relationship between the boom in design and redesign at the time, which is called the 'redesign movement', and the idea of merchandising or product policy. The chapter examines the concept of product policy back to the contexts in the redesign movement that fostered its development. It investigates the design issue in the narrower sense; that is, the struggle to let the 'conception of a shape' based on the 'moment of sensation and aesthetics' gain the dominant position in decision making on the whole shape of machine-related products. Industrial design was established as a new profession, and began to be directly committed to the industries. The chapter explores the redesign movement as an important event that occurred in the progressive process of marketing management practice.
