ABSTRACT
This chapter explores the ideas of Arch Wilkinson Shaw, who had both a business and an academic background. It considers the general basis of Shaw's thought and analyses how Shaw understood the concept of scientific management and how he utilized this understanding. The chapter investigates Shaw's social awareness, which had a significant effect on marketing management and society. The relationship of Shaw's writings with scientific management has been controversial, especially among Japanese academics. Thus Shaw's recognition of scientific management as a great business policy of establishing a 'standard way', and as a basis for standards, especially in marketing, based on 'scientific study and research'. The method of laboratory study to set up the laboratory standard was the connecting link between Shaw's idea of marketing management and Taylor's scientific management in the broader sense. Despite Shaw's advocacy and expectations, the political tendency led to the establishment of the Federal Trade Commission, which was seen as antagonistic to, not supportive of, businesses.
