ABSTRACT
This chapter shows that the development in practice of marketing management and analyses the interactions between evolving activities and the notion of 'merchandising' as an example of 'Process C' in the analytical framework. It discusses the concept of 'merchandising' by looking through historical definitions primarily from the 1930s and explores the generation of this historical concept. In due time after the Second World War, the term 'product planning', rather than 'merchandising', became more and more preferable. Two historical concepts, 'sales engineering' and 'merchandising', were advocated there, and as the former quickly disappeared. In contrast, Henry S. Dennison's concept of 'merchandising' was becoming more and more popular in this decade and exerted a strong influence on contemporary marketing people even outside the Taylor Society. The two historical concepts of 'sales engineering' and of 'merchandising' were the products of discussions mainly at the Taylor Society in the 1920s.
