ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book identifies and focuses on each of the league's short- and/or long-term transnational strategies, which are composed of the activities, alliances, events, experiences, investments, relationships, risks and ventures that have extended the organization's sport brand and image, and increased its recognition and reputation across the globe. It analyses the United States professional leagues' worldwide interests and other relationships. The book presents implementation and operation of all the baseball league's global activities, plans, programs and relationships. It highlights and addresses Major League Baseball's short- and long-term business and international strategies. The book explores the National Football League's short- and long-term international business strategies. It explains how the National Basketball Association has expanded its global empire as a business. The book provides some interesting facts about the role of international players in the Women's National Basketball Association.
