ABSTRACT

This chapter considers the interaction between the print media and foreign policy-making in Britain during the Kosovo conflict. It addresses the print media coverage of the conflict during the established already two time periods-24 February-25 March 1999 and 15 April-15 May 1999. The chapter analyzes the press attention and the press framing. It examines the policy of the British government towards the Kosovo conflict in view of ascertaining the presence of a policy certainty or uncertainty. The chapter measures the possible media effects by combining the results of the press and policy analyzes. It demonstrates the Kosovo crisis attracted a significant amount of attention from the British print media. The analysis of the tone, character and framing of the coverage points to a pervasive empathetic response to the suffering people in Kosovo during both analyzed periods.