ABSTRACT
In this chapter, the author provides the basic principles of a social interaction model of projects. In setting out a model of projects based on social interactions there is a danger that the author may be accused of ignoring the importance of individuals, eliminating their actions from the equation. All actions in a project environment will be looked at in terms of the tribes of the perpetrators, and how they speak and behave as members of the tribes. In mainstream thinking a project is characterized as being like a production line in which the project is treated as an objective entity, to be processed by rational beings aligned to a single purpose–the achievement of the defined project end points. The well-established techniques of stakeholder management require the project manager to find out and consider the interests the external parties may have in the project.
