ABSTRACT
Thomas Norton Longman developed the firm of Longmans from a booksellers' shop to a complex organisation with several departments. Jeremiah Joyce may have attended the winter 'Soirees' held by Longmans, which collected nearly all the contributors to the new Cyclopedia which was a major literary enterprise considered subversive in some circles. Joyce received 50 percent of all profits relating to the Familiar Introduction. The format of numbered statements and questions is consistent throughout but Joyce used different educational devices with respect to particular subject areas. The Political Economy section is based on Adam Smith's Wealth of Nations - a work with which Joyce was very familiar and for which Joyce could use his own Analysis and simply sharpen the prose to fit this particular project. Joyce's editorial pen, constrained within the commercial directives of a large publishing speculation, was forced to develop a new product from something that appealed to an older set of values.
