ABSTRACT
The World Health Organisation (WHO) maintains close collaboration with a number of business-issued, or business-related, foundations. It collaborates with a number of private sector firms. A few influential Non Governmental Organization's in official relations with WHO have raised objections or concerns about WHO’s ‘increasing enthusiasm’ for public/private interaction. WHO will speak the language of the sponsor and its advisers in seeking suitable ways of exploitation and promotion of the sponsorship. The Guidelines recall that WHO’s activities affect the commercial sector in broad ways through its public health guidance, its recommendations on regulatory standards, or other work that might influence product costs, market demand, or profitability of specific goods and services. The opening of WHO to the private sector, or rather, its recent expansion, brings both benefits and risks for the organization. Assuming that WHO’s interaction with the private sector is now acquired and growing, safeguards to the integrity of WHO’s mission are needed.
