ABSTRACT
The corporate or central training team thus plays a key role in developing and disseminating ST culture, values and shared vision. This chapter explores the key issue based on the experience of the ST University (STU) whose approach goes a long way towards combining the best of mixed and balanced models. It describes the role and organization of STU. The chapter explains the principles that STU has evolved to tackle the centralization dilemma and sets out the way roles are defined and responsibilities allocated. It illustrates what this approach means in practice by describing the development and introduction of the curriculum for the School of Sales and Marketing. In ST, the corporate training team is composed of STU, which focuses on both strategic training and company-wide training, and of a corporate training management function in charge of optimizing and cross-fertilizing training practices and guidelines throughout the company.
