ABSTRACT

You hear the term globalisation all the time. There are demonstrations against it, speeches in favour of it, and incessant talk about it. If you do an Alta Vista search for globalisation you get over 300,000 hits; if you mention a book with globalisation in the title to publishers you can see the saliva; and if you put globalisation in the title of your course, you increase enrolment by 40 per cent. Globalisation is hot.