ABSTRACT

The new paradigm of management was born in the midst of a ‘technological revolution’ that is considered its determining factor and to which it displays a definitely positive axiologic position. The management literature from the mid-1980s onwards shows a strong interest in new organizacional forms. Many of the tiles of best-selling management books insinuate a sense of radical change of perspective. The discipline of management has always pretended to be based on science, and certain ideas associated to the conception of chaos and complexity in the hard sciences have been rapidly embraced by some management thinkers to endow the discipline with a renewed image of scientificity. Technology, Information technology in particular, is unanimously considered as a determining factor in the transformations of the world of work. The rhetoric of the literature aims at gaining greater legitimacy by underscoring the idea of a cultural rupture, postmodernity and being in line with a new perspective born in hard sciences.