ABSTRACT
Stereotypes are shaped by our beliefs, expectations and cultural experiences. The human brain stores information that we use frequently into the subconscious, thus releasing the conscious mind to deal with whatever situation is presenting itself currently. This chapter highlights the necessity for changing organizational attitudes and beliefs about the older worker. It focuses on understanding beliefs and attitudes and how to help people to create alternative views and ways of thinking. Our scenario shows clearly the stereotypical thinking held by some of the department heads about older people. Stereotypical views about the older person are already changing. The soap brand Dove is tackling the conventional view of beauty. Changing beliefs and challenging stereotypes is the foundation stone for any change. We take actions and make decisions 'on automatic' due to our beliefs. Our beliefs drive us and negative beliefs will lead us to negative situations.
