ABSTRACT
The lighting was a mix of daylight, driven by the window, a large overhead silk to provide soft top and backlight and a strobe hidden in the interior of the fridge to simulate light coming from within. The light from the flashlight was warm because it’s a tungsten light source. This lighting mimics end-of-day sunlight, when the shadows are either a little cool or neutral, whereas the highlights from the sun have warmth. The majority of the examples shown have involved pretty dramatic contrast between highlights and shadows. The more important items generally receive more light, and the less important ones receive less light. The Hosemaster was relatively expensive, so many photographers used flashlights to try to achieve similar results. The reflected light strikes the film or sensor, thereby recording an image. The option key is the brightest key, and it also has neutral white light as opposed to heavily gelled colored light, and therefore it grabs the viewer’s attention.
