ABSTRACT
This chapter argues that the global event is better understood as a richer concern capable of animating the stratified and hierarchical politics of globalisation. It also argues attention to the context and contingency of the performance of the global event can foreground the centrality and ambiguity of the market subject per se. The global event happens in a physical or existential way, and is a discursive achievement per se, as dependent upon affective discourses of the event as Hollywood cinema and the mediatisation of political communication. The chapter identifies an important practical context for the cultural political economy of the global event, which is that it is 'edited' and 'mediated'. It provides the attention to cultural political economy, in general, and the literature on performativity, in particular, might be an important way to illuminate discussion further. The chapter proposes a cultural political economy is more concerned with how different discourses and subjects emerge, come together, re-inforce, break down or transform.
