ABSTRACT
NPD figures showed that the decline of the U.S. arcade industry in the late 1990s continued into the early to mid 2000s (Ivanovs, 2016, p. 12). The number of traditional arcade venues plummeted from 10,000 to fewer than 3,000 and “according to Vending Times’ latest Census of the Industry, the number of arcade game units nationwide-at locations ranging frommini golf spots to movie theaters-sank from 860,000 in 1994 to 333,000 in 2004. Revenue from the games dropped from $2.3 billion to $866 million in that period” (East Valley Tribune, 2006, p. 1). Many considered the arcades dead.
