ABSTRACT
The word “data,” in my opinion, has some challenges in the context of the cultural and creative industries. It is such a generic term, covering any type of information, and it can be perceived as rather dry and extensive, almost the opposite of creativity. Yet those with the right skills can bring these data to life for people and find stories within it that have an interest or practical meaning for others. I have been engaged in ongoing exploration into the challenges, trends, and opportunities of big data in order to put audiences at the heart of our cultural institutions. This exploration has 118taken the form of technical experimentation, action research, and ethnography, in particular the following:
