ABSTRACT

Strongly sustainable entrepreneurship refers to an entrepreneurship based upon ecological economics that attempts to conceptualise value without reducing value solely to market demand. On a hot and full Earth, strongly sustainable entrepreneurship is needed to maintain economic activities within biophysical limits. This chapter asks what business models could be based on such entrepreneurship and how they could be developed and designed. Through a systematic review of the literature on sustainable business models insights are gathered and discussed. It is concluded that the business models of strongly sustainable entrepreneurs need to include feedback from natural scientists and to be developed in a collective process, but also may demand new legal forms. Moreover, value should be conceived as both created and captured in a network, where stakeholders protect the interests of each other and thereby enable ventures to survive and activities to continue.