ABSTRACT
The chapter explores the various ways that digital and social media have changed the nature of journalism, something with which publishers are still coming to terms. It begins with a snapshot of the current view; how we access and consume content online and on social media, and the implications for publishers. It goes on to look at four broad themes that distinguish the current age of digital content from what went before – the unbundling of newspapers and magazines online, the way they have become detached from their audience, the funding model, and the ‘attention deficit’ – and what publishers are doing in response. It also looks at the practicalities of working in digital and social media, covering story formats, writing style, search, analytics, and the way that journalism has taken on some aspects of other types of digital content as it works out what its place is online.
