ABSTRACT
This chapter talks about coaching and leadership that are intended to present insight into those who successfully coach and lead. Knowing what coaching and leadership are about provides a basis to observe those qualities in others, and then allows the manager to adopt those features that complement his or her style when working with artists. The author James Flaherty created one of the best books about coaching, and the ideas he presents, as adapted for use by the artist manager, can provide some insight to the work of the manager-coach. Leadership skills can be developed by taking on increasingly important challenges and successfully completing them. The typical view of a leader is someone who is able to influence followers to act, even if "followers" is limited to one person. Successful enterprises always exceed the expectations of their customers, which is a sound strategy for the music that artists memorialize within their recordings.
