ABSTRACT
The music business once had many full-service major labels. Someone who has chosen to be an artist manager doesn't necessarily need the broad education provided by a bachelor's degree. Certainly a four-year degree or even a master's degree in an area of business will help the artist manager to learn about general business and the music business, and will be helpful in managing their band or choosing to open an artist management business. Arguably experience is the best teacher. Certainly the experience of success, even in the smallest way, can be reinforcing. The entrepreneur manager must validate or modify the vision for the company based on the environment of the music business. A business plan can answer the question of whether the company can thrive in music business. There are many characteristics of people who work in artist management that are the result of where their life has brought them, along with the personal attributes they have acquired.
