ABSTRACT
In music business world, artists should get a manager when they are prepared to become competitive commercial artists, especially knowing that many deals being made between artists and labels consist of multiple-rights or 360 recording contracts. Some young performers feel that becoming commercial is "selling out" their artistry for the sake of money. Experience selling tickets and recorded music can be a strong selling point to prospective managers and eventually to record companies. A network is a web of supporters with whom artists regularly communicate about their music. Social media networking is just like building relationships through any other kind of networking. When an artist makes the decision to advance his or her career, it also becomes a decision to adopt the demeanor of industry professionals from that point forward. Using electronic media also requires the touch of a professional.
