ABSTRACT
An effective manager working as an advocate for an artist requires an understanding of the general elements of planning and an appreciation of the value of plans in guiding an artist's career. This chapter explores planning and includes specific guidance on creating and budgeting for a plan. It also explores the self-managed artist or a band, because, however the artists define success, a lack of a plan often results in a change in their career path. The chapter deals with goal setting. The manager must help to create a reasonable personal budget for the artist, especially a new artist. The chapter discusses the responsibility of something as seemingly routine as issuing invitations, is highlighted to demonstrate the amount of planning and coordination necessary to simply invite people to a showcase. The manager should assemble a list of the requirements for the performance, many of which depend on the venue.
