ABSTRACT
Jukebox modernism is an interdisciplinary approach to art history that both looks at and listens to Pop art. This chapter elucidates how popular music moved beyond music to include movies and television. "Pink, White, and Black: The Strange Case of James Rosenquist's Big Bo," looks at a fundamental part of discussions of popular music and one that is not often addressed in Pop art: race. The chapter considers how contemporary art reflects a continuation of jukebox modernism in some of the same modes of the Pop artists: identity, sexuality, gender, emotions, and fan culture. Once we begin to understand the possible significations and new contexts for Pop art with jukebox modernism, another element to Pop becomes clear: its emotional capabilities. While artworks may result in an emotional response in the viewer, Pop art is often regarded as "affectless" or without emotion. Jukebox modernism employs music as a Pop referent as well as employing other attributes of music.
