ABSTRACT
This chapter seeks to shed some light upon the complex relationship between the artists and the producers in the making of the Giornale per i bambini. The increasingly industrial nature of the publishing process is recorded by many contemporary sources, and often by the publishers themselves in illustrated media, as a vehicle for advertising their own production. In 1881, when the Giornale was launched, he was already a Member of Parliament and was duly called the 'onorevole Martini'. The sum of these factors made the example set by the Giornale particularly significant: albeit comparatively short-lived, one might identify it as the most influential periodical of its genre up to the birth of the Corriere dei piccoli in 1908. It is also interesting to note that the editors of the Giornale explicitly stated their aims even from the first issue. During the scandal Martini dissociated himself from his publisher and in particular he relinquished his role as editor of the Fanfulla.
